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Global Sr. Brand Manager

10X Genomics

10X Genomics

Marketing & Communications
Pleasanton, CA, USA
Posted on Wednesday, March 27, 2024

At 10x Genomics, everything is driven by our mission: To accelerate the mastery of biology to advance human health. For over ten years and cited in more than 7,000 research papers, our innovations in single cell, spatial, and in situ technologies have fueled scientific discoveries across oncology, immunology, neuroscience, and more. And this is just scratching the surface of what researchers can do that will lead to better discoveries, better treatments, and a better future. There’s never been a more important time to think about the future of our brand and how we communicate 10x Genomics value to new and existing users of our technologies. At 10x Genomics, we are looking for a Brand Strategist with proven experience growing global brands, and by building on 10x’s strong mission, help us create a long-term brand strategy roadmap.

What You Will Be Doing:

  • Execute brand audit/study annually in collaboration with our internal marketing insights team and external partners to understand industry and customer trends/sentiment and translate finding into actionable brand strategies
  • Develop a brand pyramid framework to articulate 10x brand identity and market position
  • Build brand architecture and evolve messaging to elevate awareness and preference, influence desired customer behaviors, and grow our business
  • Create a strong and cohesive brand identity through a clear articulation of the brand’s unique value proposition
  • Develop brand guidelines and a brand playbook to drive a consistent visual and verbal identity as well as messaging framework that can be applied across all channels and physical and digital touchpoints
  • Support co-marketing and distributor management with regards to brand guidelines and playbooks
  • Provide guidance and training to employees to ensure consistent adherence to brand guidelines
  • Work with product, segment and regional marketing managers to deliver communications and campaigns in an integrated manner to the customer, ensuring consistent brand representation
  • Contribute to strategic planning by identifying opportunities for differentiation and staying head of market trends and landscape dynamics
  • Define and execute brand campaigns to achieve specific objectives, partnering with key stakeholders from Corporate Communications, Digital Channels, Content teams
  • Establish key performance indicators to evaluate the effectiveness of brand strategies and campaigns

To Be Successful in This Role, You Will Need:

  • Bachelor’s Degree in a related field (Marketing, Business, Advertising, Communications, Art, Social Science)
  • 5+ years of experience in insight-fueled brand strategy: positioning, frameworks, key messaging, brand analysis
  • Analytical acumen and experience in qualitative and quantitative research, including design, methodology and analysis
  • Experience in developing brand campaigns and brand activations; able to Think-Plan-Do (from creating briefs to planning and scheduling and executing the work, in collaboration with writers and designers)
  • Strong storytelling skills including high proficiency in deck creation and presentation as well as memo writing, as well as distilling complex narratives into simple, digestible information
  • Excellent collaborating and influencing skills, including the ability to work across and up and down different levels of the organization
  • Creative mindset with the ability to innovate and the experience to differentiate brands in competitive environments
  • Proficiency in Google Suite (Gmail, Drive, Docs, Sheets) to hit the ground running
  • Self-sufficient and thrive in a fast-paced environment

Additional Desirable Skills to Have:

  • Exposure or experience with life science brands
  • Understanding of customer needs within academic research, translational research, pharmaceutical and biotechnology companies in the life science space

Below is the base pay range for this full time position. The actual base pay will depend on several factors unique to each candidate, including one’s skills, qualifications, and experience. At 10x, base pay is also just one component of the Company’s total compensation package. This role is also eligible for 10x’s equity grants, its comprehensive health and retirement benefit programs, and its annual bonus program or sales incentive program. Your 10x recruiter can share more about the Company’s total compensation package during the hiring process.

Pay Range
$165,000$223,000 USD

About 10x Genomics

At 10x Genomics, accelerating our understanding of biology is more than a mission for us. It is a commitment. This is the century of biology, and the breakthroughs we make now have the potential to change the world.

We enable scientists to advance their research, allowing them to address scientific questions they did not even know they could ask. Our tools have enabled fundamental discoveries across biology including cancer, immunology, and neuroscience.

Our teams are empowered and encouraged to follow their passions, pursue new ideas, and perform at their best in an inclusive and dynamic environment. We know that behind every scientific breakthrough, there is a deep infrastructure of talented people driving the life sciences industry and making it possible for scientists and clinicians to make new strides. We are dedicated to finding the very best person for every aspect of our work because the innovations and discoveries that we enable together will lead to better technologies, better treatments, and a better future. Find out how you can make a 10x difference.

Individuals seeking employment at 10x Genomics are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation, or any other characteristic protected by applicable law.

10x does not accept unsolicited applicants submitted by third-party recruiters or agencies. Any resume or application submitted to 10x without a vendor agreement in place will be considered unsolicited and property of 10x, and 10x will not pay a placement fee.